John Hannum and Jared Johnson

The Importance of a Fractional CFO in Maximizing Business Value

Jared W. Johnson Podcast


In the world of business, evaluation is driven by sex appeal. The story you create around your business, its trajectory, and its potential for global domination can significantly impact its value. To ensure that your business is positioned for success, it is crucial to have a fractional CFO on your team. A fractional CFO can provide the financial expertise and strategic guidance needed to maximize the value of your business. In this article, we will explore the importance of a fractional CFO in multiple scenarios.

Clean Books and Informed Decision-Making

One of the biggest mistakes business owners make is neglecting to have a financial partner, such as a fractional CFO, from the early stages of their business. Without proper financial guidance, the books can become messy. Furthermore, it can be challenging to accurately assess the value of the business. A fractional CFO can help clean up the accounting, ensuring that the financial information is accurate and reliable.

With clean books, a fractional CFO can then assist in making informed decisions to increase sales and decrease expenses. By analyzing the financial data and creating budgets and cash flow forecasts, a fractional CFO can identify areas for improvement and develop strategies to achieve growth. This proactive approach to financial management can significantly impact the value of the business.

Crafting a Compelling Story

In addition to financial expertise, a fractional CFO can help business owners craft a compelling story for their business. When selling a business, having a clear vision and a compelling narrative can make it more attractive to potential buyers. A fractional CFO can work with the business owner to articulate the unique value proposition and growth potential of the business, creating a story that resonates with potential buyers.

The story of a business is not just about the numbers; it is about the vision, the mission, and the potential for future success. By working with a fractional CFO, business owners can develop a narrative that highlights the strengths of the business and positions it as an attractive investment opportunity.

Timing is Everything

Timing plays a crucial role in maximizing the value of a business. While it is essential to have a long-term plan for the sale of the business, it is equally important to be flexible and adaptable to changing circumstances. A fractional CFO can help business owners navigate the complexities of timing and ensure that they are selling at the right time.

For example, during the COVID-19 pandemic, many businesses experienced significant disruptions. However, some businesses thrived in this challenging environment. A fractional CFO can help business owners assess the market conditions and determine the optimal time to sell. By selling at the right time, business owners can capitalize on increased sales and valuation, resulting in a higher return on investment.


In conclusion, a fractional CFO can play a critical role in maximizing the value of a business. From keeping the books clean and organized to providing strategic financial guidance, a fractional CFO can help business owners make informed decisions and position their businesses for success. By crafting a compelling story and timing the sale appropriately, business owners can achieve a higher valuation and maximize the value of their business. Whether you are a buyer or a seller, having a fractional CFO on your team can make a significant difference in the success of your business.


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DISCLAIMER: The views and opinions expressed in this program are my own and/or those of my guests. They do not necessarily reflect the views or positions of my employer.