From Service to Ownership: How a Veteran Built a Recession-Proof Business

Naman Vashisht Veterans

For many Veterans, transitioning into civilian life means finding a new mission — one that provides stability, purpose, and independence. Jesse Carlson, a U.S. Veteran, discovered his path through entrepreneurship. With the skills and discipline developed during his military service, he set his sights on acquiring a business that could withstand economic downturns.

His focus was clear: find a recession-proof business. These types of companies — often in essential services or industries with steady demand — offer consistency even in uncertain times. For Jesse, this meant financial security and a long-term opportunity to grow beyond the challenges of economic cycles.

The turning point in his journey was access to SBA lending. With limited personal capital, traditional financing would have been out of reach. But SBA loans gave him favorable terms, lower down payments, and the confidence to pursue ownership.

Jesse’s story is more than just personal success. It’s a blueprint for other Veterans who want to leverage their leadership, problem-solving, and resilience to build thriving businesses. His journey proves that Veterans not only serve their country but can also serve their communities as successful business owners.